ARTAK began as an ambitious idea: give tactical operators superhuman awareness through augmented reality. I transformed that concept first into a million-dollar OTA prototyping contract award, then into an APFIT-funded operational reality. This funding is awarded exclusively to solutions the Department of Defense believes are ready for real-world deployment in urgent mission contexts. As Creative Director, I led brand and UX/UI development from initial concept through prototype validation to fielded technology now transforming how elite teams operate.