
“I believe great design begins with purpose. For me, function must be at the foundation of the creative process in order to inspire innovation.”
About
Rock Jackson is a Creative Director with over 15 years of experience transforming concepts into funded brands through strategic design leadership and immersive technology. His work spans AR/VR simulation platforms, brand development for startups, editorial design, and spatial computing, always with a focus on closing the gap between ambitious ideas and investor confidence.
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Transform startups from concept to six-figure brands
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Secure funding and sponsorships through compelling visual narratives
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Lead teams to create AR/VR experiences that simplify complex data
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Build design systems that scale across platforms while maintaining visual integrity
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Background
Rock’s foundation in fine arts shapes how he solves design problems. He earned a BFA from Maryland Institute College of Art (MICA) and received a Level 1 YoungArts award and Presidential Scholar nomination. And, immediately began exploring the intersection of traditional artistry and emerging digital media.
In 2002, as artist-in-residence at Diaspora Vibe Gallery, he developed his signature "Digirealism" style, a fusion of fine art techniques and digital tools. This work was acquired by institutions including Swiss design firm 9.6, Miami-Dade Public Library, and the David C. Driskell Center's permanent collection at University of Maryland.
Award-Winning Illustrator (2012)
Self-published Rocko's Big Launch, winning 1st Place in Writer's Digest Self-Published Children's Book Awards.
Director & Resident Curator, KROMA Art Space (2015)
Managed exhibitions, creative teams, and partnerships with institutions including Pérez Art Museum Miami and David C. Driskell Center.
Co-Founder & Creative Director, Eolian (2016)
Led brand development and UX/UI design for four product lines serving defense and healthcare sectors.
Approach
“Every visual decision I make serves the user's needs and the business objective. This principle, rooted in my fine arts training, guides how I approach complex design problems. I start with the problem, let the solution emerge through exploration, and refine until form and function are inseparable.
My approach to design problems is grounded in traditional art-making practices, observation, iteration, and material exploration applied to new design challenges.”
- Rock
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Skills & Tools
Design Leadership
Brand Development • Creative Direction • UX/UI Design • Design Systems • Visual Storytelling • Team Mentorship
Immersive & Spatial Design
AR/VR Design • Spatial Computing • 3D Environments • User-Centered XR Experiences
Technical Proficiencies
Figma • Adobe Creative Suite • Blender • Procreate • Autodesk Sketchbook • Miro • Jira • Confluence
Fine Arts Foundation
Illustration • Animation • Composition • Color Theory • Typography
Ready to discuss how strategic design leadership can transform your brand & company? Let's talk.
