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Rocko Rocket

Over twelve years, led complete creative direction for Rocko Rocket, an educational brand designed to help children set and achieve goals through playful space exploration storytelling. As co-creator and Creative Director, developed the character world, visual identity, and experience system unifying diverse content formats into cohesive learning journeys. Created award-winning print content (Writer’s Digest 1st Place, 2015), designed merchandise that reinforced core educational messaging, and am currently developing the mobile app that seamlessly integrates books (print and digital), coloring activities, animated original content, educational how-to series, solar system documentaries, and immersive experiences into one platform where children explore at their own pace.

Branding

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Rocko Rocket Logo

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Rocko Rocket Face Logo

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Rocko Rocket Helmet Logo

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Rocko Rocket's Brand Ecosystem

My branding journey with the company began with the creation of their first book, Rocko’s Big Launch. At the core of their brand is a strong commitment to literacy, with printed books being their primary product. I identified "love" as the central theme of their message. This guiding principle shaped every design and branding decision, helping to create a genuine emotional connection with the audience. I believe it's this heart-driven approach that truly resonates with people and attracts them to the brand.

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Rocko Rocket Books Logo

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Rocko Rocket eBooks Logo

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Rocko Rocket Coloring Logo

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Rocko Rocket DIY Logo

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Rocko Rocket Audio Books Logo

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Rocko Rocket Video Logo

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Rocko Rocket's Mobile App UX/UI

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Vision:

A seamless learning ecosystem where format follows curiosity, not constraint.

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Design Challenge:

Creating intuitive navigation that empowers children to move fluidly between passive consumption (watching, reading) and active creation (coloring, VR exploration) while maintaining brand consistency across all touchpoints.

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Context:

Rocko Rocket proved children respond to goal-oriented storytelling wrapped in space exploration wonder. Now I'm scaling that success. As co-creator and Creative Director, I'm developing the mobile app prototype that will serve as the gateway to the entire Rocko ecosystem, unifying books (print and digital), coloring experiences, animated content, how-to tutorials, documentary series, and VR adventures. The design challenge: create a user experience that serves multiple age groups, learning styles, and content formats while building a platform architecture that can grow with the brand.

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Goal:

Transform a successful IP into a fundable, scalable edutainment platform that positions Rocko Rocket for partnership and investment opportunities.

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Rocko Rocket's Website UX

The approach to Rocko Rocket's website user experience was to remove all distractions & anything that comes between the user and Rocko's world.

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Rocko's Big Launch Illustration

1st Place Winner of Writer's Digest 22nd Annual Self-Published Book Award for Children's Picture Books.

 

The debut book features Rocko Rocket, a young boy passionate about rockets and space, who dreams of becoming a rocket scientist. 

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Rocko Rocket Animation

“Out of This World” is an animated series that supplements the book, the story takes place primarily in Rocko’s room where he immerses himself in everything about the universe. He dreams, creates, and uses his imagination to solve problems for himself and others. With the help of his stuffed animal Quark, and his two imaginary friends Fimon and Aibeacy, Rocko is able to go out of this world to where anything is possible.

Rocko Rocket | Out Of This World | Intro

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ThinkSpace Kids

THINKSPACE KIDS the Rocko Rocket YouTube docu-series allows the audience to see how exciting it is to learn when they are with Rocko Rocket and directs them to another area of interest within the ecosystem. The design intension is to mark the THINKSPACE KIDS brand as the perfect place where facts meet the magic of fiction and the kids can’t tell the difference between having fun and learning.

THINKSPACE KIDS

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Rocko Rocket | ThinkSpace Kids | Ep 1

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© 2025 by Rock Jackson, All Rights Reserved

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