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Rocko Rocket

 

Rocko Rocket is a company with the vision of becoming the definitive source for children on the subject of the solar system and space. They invite children to explore the universe alongside  their adorable but relentless character of the same name.

Rocko's Big Launch​

My branding journey with the company began with the creation of their first book, Rocko’s Big Launch. At the core of their brand is a strong commitment to literacy, with printed books being their primary product. The debut book features Rocko Rocket, a young boy passionate about rockets and space, who dreams of becoming a rocket scientist. Throughout my work on the brand, I identified "love" as the central theme of their message. This guiding principle shaped every design and branding decision, helping to create a genuine emotional connection with the audience. I believe it's this heart-driven approach that truly resonates with people and attracts them to the brand.

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Rocko Rocket

Packaging & Merch

After developing and witnessing the success of the visual impact of the book. It became essential to ensure continuity across the entire catalog of content, products and packaging. 

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Rocko Rocket Coloring Books

The company develops products and content in seven key areas that bring attention to one another. I created icons for each key area which places  the viewer in a specific domain enhancing the user experience. The kids can now easily match a coloring book with its corresponding THINKSPACE KIDS episode in the solar system docu-series.

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Rocko Rocket DIY

With the power of branding a kid can stumble across a DIY project on YouTube and realize that is relates to a planet which relates to a THINKSPACE KIDS episode which relates to a coloring book which relates to Rocko’s Big Launch, and be completely immeresed in Rocko Rocket.

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Rocko Rocket YouTube

THINKSPACE KIDS the Rocko Rocket YouTube docu-series allows the audience to see how exciting it is to learn when they are with Rocko Rocket and directs them to another area of interest within the ecosystem. The design intension is to mark the THINKSPACE KIDS brand as the perfect place where facts meet the magic of fiction and the kids can’t tell the difference between having fun and learning.

THINKSPACE KIDS Teaser

ThinkSpace Kids - Coloring Book 1

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