Eolian
Eolian develops Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (XR), AI/Machine Learning, & Data visualization solutions for enterprise, government & public sector entities.
The Design Challenge
I spearheaded the branding initiatives that enabled Eolian to offer configurable solutions through an integrated ecosystem of five major brands. These innovative solutions are transforming the way operators plan, implement, and track missions in both defense and healthcare contexts. This success is the result of my leadership in coordinating and mentoring a dynamic team of remote and freelance professionals, focusing on their growth in both creative and technical disciplines. My commitment to cultivating a culture of continuous improvement has been key in optimizing our creative work-flows, tools, and techniques, while maintaining scalability and efficiency in an ever-evolving industry.
Eolian Branding
The term aeolian (or eolian) refers to something that is shaped by the wind, or arising from the action of the wind. This concept perfectly encapsulates the brand's dynamic and ever-evolving nature. The visual representation of this idea is captured through the aggressive radiating circles in the company’s logo, symbolizing both the force of the wind and the expansive, immersive worlds the company creates. These circles convey a sense of movement, power, and continuous transformation, echoing the way the company adapts and shapes its products and services.
In addition to their association with the wind, these radiating circles also resemble a target, which subtly references the company’s core focus: developing cutting-edge technologies and solutions for the Department of Defense. The target-like design suggests precision, focus, and a strategic approach to creating impactful, high-performance systems.
In essence, the brand is a fusion of nature’s force and technological precision—rooted in the idea of wind-driven change and aimed at providing critical innovations for defense and beyond.
Crafting The ARTAK Ecosystem
The ARTAK suite of applications includes HUNT and MAPMAKER, & demonstrates the capacity of my design approach to visually scale parallel to company growth. ARTAK is device-agnostic, meaning that the applications are designed to take full advantage of the unique strengths of each device. As a result, the user interface (UI) adapts and adjusts based on the specific device being used.
ESP Branding
It was important for the ESP logo to visually exemplify connectivity. Because, it is Eolian’s proprietary mixed reality solution the Eolian Simulation Platform that sit at the foundation of it’s line of industry applications for enhanced productivity.
UX/UI Design
We didn't simply use generic SDK assets throughout the user interface. First, the icon's we needed did't exist. Secondly, that would have been a missed branding opportunity and would have limited the ability to scale effortlessly. I approached iconography development with the Design Thinking method at the forefront. This way when feature sets grow, the iconography sets grow accumulatively in an expandable visual language.
ARTAK Branding
Augmented Reality Team Awareness Kit, provides enhanced situational awareness and 3D mission planning capabilities for operators at the tactical edge.
Visualizing The Eolian Story
The narrative driving teams at Eolian is “Saving lives with innovative technology.” I view my job as Creative Director to be that of the visual storyteller. And as storyteller it is to make sure that urgency shines through the digital layers of each product and each piece of printed collateral.
ARTAK Animated Intro
