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How mRNA Vaccines Protect Us from COVID-19
Animated PSA Video


Client: Atrium Health

Directed & Animated by Rock Jackson

To illustrate how mRNA vaccines protect us from COVID-19, I developed a metaphor of the vaccines being superheroes that defeat the bad guys. In this concept, mRNA vaccines "the heroes" embue us with antibodies which are the "superpowers" that protect us from COVID-19 without changing our DNA. 

 

The PSA was designed to combat ignorance surrounding the newly developed vaccines. The goal was to accelerate adherence in order to save lives during the global health crisis.

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Stills from video

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Storyboard

Animatic

Final Animation

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